Wednesday, May 26, 2010

Home Staging Success

Home staging has become one of the most important marketing elements in selling a home in today's real estate market. When ever I ask someone if they have heard of home staging they all seem to have the same answer... de-clutter, de-personalize, create curb appeal and clean clean clean.

Although those processes are important when selling any home they are only the basic preparation, the same process if you were going to sell your car, in order for a professional stager to successfully "Stage a Home".

After careful planning with the property owner and realtor and establishing the target market for the property the home stager can begin to create a "Staged to Market" property. Creating a open flow through the home is key to accenting the important architectural assets and inviting the buyer to fully realize the purpose for each room and area of the home. A well staged home will capture the buyer's interest from the moment
they drive up to the property until they are convinced they could see themselves living in the home make their offer.

Every property is unique in many different ways and therefore requires a very unique and specific staging plan. Viewing the property from the buyer's eye allows the home stager to prepare and enhance the home for immediate and sustaining interest to
the broadest group of potential home buyers. This in turn will bring in multiple offers for a quick and profitable sale.

We would love to address any questions you may have about the home staging process as they might apply to you and your home. Let us hear from you here on our blog.

Monday, May 17, 2010

The Cost of Staging

Many homeowners ask the question "is staging worth the cost". The most direct answer is it worth it NOT to stage. Statistics show that the investment made in most home stagings is a fraction of the first price reduction taken to increase interest in the property. Would you consider selling your car without cleaning it out, washing it and detailing it to look its best? The small amount of time and cost of soap and polish can mean a faster and more profitable sale. That's why staging is not rocket science. It does however show off the home at its best and creates a focus on the most impressive highlights of the home and property.

The average cost of a owner occupied home staging consultation with a written plan of action filled with specific suggestions for enhancing your home is between $250. and $300. Compared to even a small price reduction of $5,000. staging is indeed well worth your investment. Even if you can not carry out the complete staging plan yourself and end up having the stager do most of the work for you, the additional $500. to $900. is still far less than that price reduction.

The impact that a properly staged home makes on prospective buyers is your key to success. Not only does it separate your home and property from the competition but firmly embeds a picture in their mind that they now will us to rate other properties. You may find yourself with multiple offers, some above your asking price, in a short period of time.

Visit my website at: impactPE.com for a complete look at the proven statistics for staging and the return on your staging investment. If you have specific question please contact me and I'll be glad to address your issues. Although the actual cost of staging is directly affected by the amount of work required you will find that most owner occupied home are staged for far less than you may have thought.

Please continue to visit my blog as I discuss each step of staging and how it relates to your success in selling your home.

K. Tarkir

Wednesday, May 12, 2010

Welcom to All

I am excited to create this blog and address the many issues around truly understanding the creative process of successful staging of a home for sale and the psychology associated with this marketing concept. It is not rocket science but it requires a well formulated plan to ensure you attract a large group of buyers in the least amount of time.

My plan is to discuss each step of the process, the required involvement from the homeowner and the costs and time involved in staging a property for a quick and profitable sale. Please continue to visit and enjoy the benefits you will find in this blog. Mean while visit my website for an overview of how home staging benefits Homeowners, Realtors, Builders and Property Flippers.